A website built for clarity, conversion, and credibility.

Image caption: Connectr Talent Technology’s Website Homepage

Overview

Connectr Talent Technology, a leading provider of scalable talent pooling and pre-boarding solutions, needed a standalone website to improve clarity, conversion, and credibility within its newly established business unit model. The original Connectr website lacked clear differentiation between its business units, causing confusion for customers and limiting engagement.

Forme partnered with Connectr Talent Technology to create a dedicated digital home that would enhance customer understanding, drive conversions, and establish credibility within the HR technology industry.
Deliverables:
  • Webflow Website
Services:
  • UX Design
  • UI Design
  • Web Design
  • Branding
  • Webflow Build
Eleven screenshots of Connectr Talent Technology's website displayed in a grid.
Image caption: Connectr’s Early Careers Product Page
Two screenshots in a tablet device displaying the tablet experience.
Image caption: Connectr’s Early Careers Product Page
Four screenshots in a phone device, of the website mobile experience.
Image caption: Connectr’s Early Careers Product Page
The homepage header on a large desktop display, with the heading 'transform your recruitment strategy into a reality.'
Image caption: Connectr’s Early Careers Product Page
The product page displayed across breakpoints, overlayed on top of each other.
Image caption: Connectr’s Early Careers Product Page

The Challenge

Before the project, the Connectr Talent Technology brand existed within a broader, multi-service website that failed to clearly differentiate its value proposition from the other business units. This led to several key challenges:

  • Lack of clarity: Users struggled to understand the specific solutions offered under Connectr Talent Technology.
  • Low engagement & conversion: The previous site’s structure didn’t resonate with the target audience, limiting demo bookings and sales engagement.
  • Brand consistency issues: The absence of a unified identity across digital touchpoints weakened credibility and trust in the marketplace
“We want a website that connects with our audience, addresses their pain points, and clearly presents tailored solutions.”

Additionally, the client had specific technical requirements for the new website:

  • Strong SEO foundations
  • Integrations with Zoho (CRM), Calendly (demo bookings)
  • High accessibility standards, aiming for WCAG AA compliance.
  • Lightning-fast performance, achieving 90+ scores on Google Lighthouse.

Polished, tested, then live

A photo of a laptop on a wooden desk, displaying the contact page on the website.
Qorbital banking platform shown on a laptop and smartphone screen with features for embedded financial services.
A photo of a tablet device on a wooden desk, displaying the homepage on the website.
A photo of a tablet device on a wooden desk, displaying the product features section on the website.
Qorbital banking platform shown on a laptop and smartphone screen with features for embedded financial services.
A photo of a mobile on a wooden desk, displaying the product capabilities section on the website.

Our approach

To create a high-converting, user-friendly website for Connectr Talent Technology, we focused on three key pillars: Clarity, Conversion, and Credibility—all while leveraging Webflow for a seamless, scalable build.

1. Improving Clarity

We streamlined navigation and worked with their team to refine messaging to eliminate confusion and ensure users immediately grasped Connectr’s value. This included:

  • A UX audit to pinpoint and resolve friction points.
  • A simplified sitemap and intuitive content structure.
  • Clear, high-impact landing pages tailored to early careers, employer brand, and talent acquisition professionals.
  • Refined messaging that clearly articulated key pain points and solutions.

2. Driving Conversions

Connectr Talent Technology’s primary goal was to increase engagement and demo bookings. To achieve this, we:

  • Designed a conversion-first UX with prominent, contextual CTAs.
  • Integrated Zoho and Calendly for seamless demo scheduling.
  • Optimised page layouts and content flow to reduce bounce rates.
  • Applied SEO best practices to boost organic visibility.
“We want to improve our credibility and reputation by delivering a consistent brand experience across the website.”

3. Building Credibility

To enhance trust and establish authority within the HR Technology space, we:

  • Created a visually cohesive UI aligned with Connectr’s evolving brand.
  • Designed hero visuals to showcase key product features.
  • Developed a case studies section to highlight real-world impact.
  • Integrated testimonials, trust indicators, and WCAG AA accessibility compliance to ensure inclusivity and credibility.

Technology & Execution

The website was built on Webflow, providing Connectr’s team with an intuitive no-code CMS for easy content management. This move away from WordPress helped simplify site maintenance, and improve performance.

Micro-details, macro-impact

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An on-brand colour spectrum for every UI need

Illustrations that elevate the brand by Spencer Gabor

An illustration in purple and green of a fun character using a phone device with message bubbles popping out.

Forms that prioritise usability & accessibility

Tap-able, friendly, and accessible buttons

Typographic system that adapts to every device

The typographic system for the website displaying different sizes and how they change over breakpoints.

Bringing product features to life with Illustrative UI visuals

Results & Impact

The new Connectr Talent Technology website successfully addressed the core challenges and delivered measurable improvements:

  • Customers now clearly understand the business unit’s offering, leading to better engagement.
  • Considerations around key CTAs and their placement, as well as CRM and lead capture integrations are expected to increase demo bookings and inquiries.
  • A more professional, structured website strengthens brand trust and authority.
  • Fast-loading pages, enhanced SEO, and an accessible design create a high-performing website that works seamlessly across all devices and is inclusive for all users.

What they said

“We needed a website that clearly communicated our product offerings while driving engagement and conversions. The new site has completely transformed how we present ourselves to HR and talent leaders—delivering a simple user experience, stronger messaging, and a beautiful design that aligns with our brand. The  team at Forme has exceeded our expectations, and we’re already seeing the impact.”
Profile photo of of Yasmin a white woman, with long brown hair and big gold earrings, smiling at an event.
Yasmin Howell
Head of Customer Experience, Connectr
“From page speed to accessibility, every aspect of this website has been thoughtfully designed. The Webflow build allows us to make updates effortlessly, while the site’s technical foundation ensures compliance with accessibility standards, SEO best practices, and seamless CRM integrations. It’s a future-proof solution that meets both our business and user needs.”
Profile photo of Rich a white man, with short brown hair wearing glasses.
Richard Else
Head Of Engineering at Connectr

Open website here

The homepage header, with the heading 'transform your recruitment strategy into a reality.'

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